Hoffler Land Solutions

This logo was produced for a client who was branching out of the family business and starting his own. However, he wanted his brand identity to remain close to the family business identity. The color choice here reflects that. The business focuses on land clearing at the moment, but he wasn’t sure of the future potential. I rendered the “H” into a geometric, block-like design. This format conveys “building” blocks and can be interpreted and applied to any way he wanted to take his company mission.

I left the client with a detailed style guide in order for him and others to be able to use this logo correctly. Overall, the client was very happy with the final deliverables.